when you speak the words you know to those who know the words themselves
For those who think that more choice is better (a la "triple Venti nonfat half-caff soy latte, low foam, non-fat whip, extra-hot steamed milk"),
this is an interesting article.
Xiang Yu was a Chinese general in the third century B.C. who took his troops across the Yangtze River into enemy territory and performed an experiment in decision making. He crushed his troops’ cooking pots and burned their ships.
He explained this was to focus them on moving forward — a motivational speech that was not appreciated by many of the soldiers watching their retreat option go up in flames. But General Xiang Yu would be vindicated, both on the battlefield and in the annals of social science research.